A company owner rarely wakes up thinking: “We need a new system.” A system? What kind of system? What does “system” even mean? Of course not. First, they start wondering what to do about small but irritating things that cost the company customers and create friction between employees.
What usually annoys people at work and creates conflict and misunderstanding?
This is exactly where we prefer to start the conversation about improving the situation.
Start by defining the problem.
Keep what already works.
Build what is missing.
The examples below are not a list of ready-made software packages.
We do not have ready-made software packages at all. Below are nine real business problems — not always typical, but already solved.
We build solutions for cases where your sales model is more complex than a standard WooCommerce store, or a universal CRM cannot adapt to the way you work. The right system should adapt to your commercial process, not force your commercial process to fit a purchased off-the-shelf product.
If your online sales are much more complex than choosing a product and clicking “Add to cart”, a standard store may simply not be enough. In that case, we can build a marketplace where your partners sell their own products and services while the entire process follows your rules.
Companies often ask: “We have only just started — how do we find our first customers?” This is a solvable task. We can build a database of potential B2B customers from open sources, help set up outreach, and automate further communication and deal follow-up.
Your sales managers need one place to communicate with everyone involved in the sales process. Requests arrive there, quotations are prepared and sent there. It becomes the place for communication with customers and suppliers, correspondence, documents, commissions and everything related to each deal.
Customers, dealers, partners and contractors should not have to understand the details of your internal organisation. You already have a website. Give each person access only to the information and actions they actually need, while keeping control of the overall process yourself.
Your website can become a single project workspace for customers and partners. From their own account they can communicate with your staff and upload the necessary files, while contractors or dealers can see the commissions due for completed work. There is no need to keep calling or searching for the responsible employee — all order information is available in one place.
Give the people who sell your services access to an online company workspace on your website. You can manage their applications and agreements, assign territories and pass leads to them. Partners can add their own employees to the system and automatically calculate their earnings. You can also communicate through chat, send internal notifications and provide partners with marketing tools.
One shared workspace can connect the customer, your employees, contractors and project stages into a single chain. Files, approvals, tasks, payments and order-related correspondence can all be kept there. Each participant gets their own access and sees only the part of the process relevant to their role. The project stops spreading across email, messengers and personal folders.
You may not realise how much working time disappears into trivial tasks that should have been automated long ago: calculations, copying information from one document to another, checking records, manually updating order statuses and frantic attempts to remember what is supposed to happen next. These small tasks are often the best candidates for automation.
Your website can act as the connecting layer between customers, contractors and your internal CRM and ERP systems. Incoming information is recorded automatically and reaches the right employee. Once one step is completed, the process moves automatically to the next. Human decisions remain only where human judgement is actually needed.
Why should a software developer dictate how you work? Our system is designed around your tasks. You do not have to break a process that has already been thought through and works well. We preserve the familiar logic and spare employees the frustration of having to reorganise their work around the limitations of an off-the-shelf product.
Even a task that sounds crazy can be perfectly realistic in a custom system. For example, when accepting a print order you may need to choose the right paper from a supplier catalogue. Your system can pull in and synchronise the supplier’s data. When new items appear there, they appear in your system too. If an item disappears from the supplier, it is automatically unpublished on your side as well.
Every company has its own know-how: small but important rules, methods and decisions that distinguish it from competitors. This is often where the problem starts. When you buy a ready-made communication system, sooner or later you may be forced to compromise and abandon an effective method that has been making money for your company for years.
A custom-designed system preserves what already works, connects the CRM and other software you already use, and adds the missing logic around them.
Most importantly, you do not have to move the whole company onto yet another program just because one part of the workflow needs to change. If your process changes, the system should adapt — not your entire company.
A request should not disappear into one inbox while the supplier conversation continues in another.
A single workspace can connect the customer, supplier, request, quotation, documents and commercial history through your website. The manager sees the entire deal in one place instead of reconstructing it across different applications.
The point is not to give an already busy manager yet another place to work. Quite the opposite: the manager should be interrupted less, see all correspondence and deal context in one place, work more productively and make fewer mistakes.
Supplier catalogues, dealer websites, external databases and existing company systems may all live elsewhere. How do you keep their information current on your own site? Maintaining thousands of offers manually is simply impossible.
Where it is technically practical, a custom system can automatically import information from an external source, detect changes according to an individual scenario for each supplier, transform the data into your structure and decide what should happen next.
And we certainly will not start by asking whether your source supports a standard integration with somebody else’s website. We can start with the source you actually have and work toward the result your business actually needs.
Your quotation may depend on almost anything: machine hours, materials, wages, margin, customer type, regional rules or a unique calculation method developed inside the company over many years.
That knowledge should not be thrown away just because an off-the-shelf software package thinks you have been calculating things “wrong” all these years.
We can build your existing non-standard rules into an automated workflow — including calculations, approvals and exceptions — while leaving human decisions where they still belong.
A customer, partner, supplier, employee and manager do not need the same access to the same information. Give each of them their own workspace.
The customer can see project progress and payments. A contractor sees tasks and their remuneration. A partner sees only their own customers and sales commissions. And management can work with the complete commercial picture behind all these roles.
At the same time, everyone can work inside the same underlying process. The system shows the right person only the part of the data that concerns them.
At the first stage, we can solve the part of the process that causes the most trouble today. Once it works, new functions can be added around it gradually.
Let us start the conversation by filling in the questionnaire, where you can tell us how your company works today.
First we can decide what is actually worth building in your situation. Only then do we determine together how large and detailed the system should become.
Real businesses rarely fit into a single category. Just as a doctor cannot cure every illness with one pill, no universal software package can solve every business problem.
Let web-development specialists build websites. We provide specialised, targeted solutions designed to improve how your business works.
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